The Where, the Why, and the How from ALSO on Vimeo.

A most delightful book trailer by ALSO for The Where, the Why and the How, a collection of essays and illustrations explaining the mysteries of science. ALSO is a three-person design and animation company comprised of Matt Lamothe and Jenny Volvovski (based in Chicago) and Julia Rothman (in New York). What’s also (oops) kind of amazing is that they authored and designed the book, too. Can’t wait to pick this up. 

The official blurb: 

A science book like no other, The Where, the Why, and the How turns loose 75 of today’s hottest artists onto life’s vast questions, from how we got here to where we are going. Inside these pages some of the biggest (and smallest) mysteries of the natural world are explained in essays by real working scientists, which are then illustrated by artists given free rein to be as literal or as imaginative as they like. The result is a celebration of the wonder that inspires every new discovery. Featuring work by such contemporary luminaries as Lisa Congdon, Jen Corace, Neil Farber, Susie Ghahremani, Jeremyville, and many more, this is a work of scientific and artistic exploration to pique the interest of both the intellectually and imaginatively curious.

Out now through Chronicle Books

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